Keyword extraction is a method of finding relevant words and phrases within unstructured data, such as customer reviews, surveys, or chat conversations. It’s used by businesses to understand their customers’ needs and help shape a business strategy.
Try out your new list of keywords by plugging them into Google. Visit https://www.rankboss.com/ to check out the search results and see what sort of sites you are competing against for that specific query.
Essentially, keywords are the words or phrases that people enter into search engines to find content online. Your keyword research should provide valuable insight into what your audience is looking for and help you optimize your site and content to match their needs and intent.
For example, if someone searches “Mailchimp guides,” it tells you that they are already familiar with the product and probably in a position to use it. This is a different stage than someone who searches “how to use Mailchimp,” which suggests they are new to the platform and are in a learning phase.
A strong keyword strategy is essential to your SEO success. The right keywords will bring in organic traffic that is more likely to convert than traffic generated by untargeted keywords or those that are too broad.
To start, brainstorm a list of potential search terms and phrases that are related to your topic buckets. Try to avoid industry jargon and use language your target audience would use when searching for products or services. It can also be helpful to talk to your customer-facing team, such as those in sales or service, to understand what types of terms they hear customers and prospects use when describing their challenges or problems.
Once you have a list of potential keywords, review them to determine which ones are most relevant and valuable for your business. You can do this by comparing the search volume for each term against its relative cost per click (relative CPC). Keywords with higher search volumes but lower relative CPCs are more desirable.
As you continue to narrow down your keyword list, consider removing any terms that are irrelevant or too general. This will help ensure that your results are more accurate and useful for your business.
Once you’ve completed your keyword research, you can begin to apply it to your website. Begin by adding your keywords to the title tag, meta description, and header tags of each page on your website. You can also add your keyword to the alt text of images to help Google index them and display them in search results. It is important to note that keyword placement in these tags does not guarantee a spot at the top of search results, but it can improve your chances of ranking higher.
Competitor Analysis
Keyword analysis is the foundation of any SEO strategy. It helps you understand the search terms your audience uses, and it allows you to develop content that meets those needs. However, competitor analysis takes it a step further to help you identify opportunities your competitors are missing out on.
There are a lot of different tools out there that can perform competitor analysis. Some of the most popular include Semrush, Ahrefs, and Moz. Each of these tools has its own perks, but all can provide valuable insights into your competition’s organic and paid strategies.
Using these tools, you can easily find out which keywords your competitors are targeting. This will help you discover new keyword opportunities. It can also give you a better idea of the competition level for those keywords and how much effort it would take to outrank them.
A good rule of thumb is to focus on keywords with a low level of competition. This way, you can start with a few easy wins and then build up your skills to tackle more competitive keywords. Ideally, you should focus on keywords with a specific intent, as these will be more likely to deliver relevant traffic.
Keyword research is also useful for identifying competitors that are doing well in the organic rankings. Performing a competitor analysis will show you what keywords they are targeting as well as the content that is driving that traffic. This information can then be used to inform your own organic and PPC efforts.
When performing competitor analysis, it’s important to pay attention to the quality of their content as well. Paying close attention to how their content is structured and written can help you spot grammatical errors or any content gaps that could be exploited with SEO copywriting.
Competitor keyword analysis is a crucial part of any SEO strategy. By mastering this technique, you can improve your organic ranking positions and drive more relevant traffic to your site. If you want help implementing this or any other SEO tactics, contact us today at Volume Nine. We are a full-service digital marketing agency that can handle everything from content optimization to web development.
Competitor link building
A link-building strategy is crucial for every SEO campaign. It helps you secure links to your website, which in turn impacts your organic ranking. However, the tactics to employ can differ across websites and niches. For example, e-commerce websites and universities may need to focus on guest posting, while local businesses can use digital PR.
Once you’ve identified your keyword and created a list of competitors, you can start to assess their backlinks. The best tools for doing this include Ahrefs and Moz. These allow you to see a competitor’s overall domain-level authority and page-level authority. They also let you see their total number of backlinks and the types of backlinks they have (nofollow, dofollow, image links, etc.).
Using these reports can help you identify the most important backlinks that drive traffic to your competitors’ sites. This information will give you an idea of the kind of links you’ll need to target when pursuing your own link-building campaigns.
Another great feature of Ahrefs and other competitor analysis tools is their ability to show you what keywords your competition is targeting, as well as the keyword difficulty of those pages. This allows you to determine whether or not you want to pursue a particular keyword. If the competition is too high, you might be better off focusing on other keywords with greater potential and less competition.
When assessing your competitors’ backlinks, look for opportunities to reach out and build links with the same niche influencers. For example, if you’re targeting the “Your Money or Your Life” (YMYL) niche, securing links with financial blogs can have a significant impact on your rankings. You might also be able to secure links on resource pages that provide valuable information to the reader.
Similarly, local businesses can leverage their presence at community events to secure a few low-hanging links. Local businesses can also benefit from linking to themselves in roundup articles or on travel blogs that list them as an accommodation option. The key is to identify the right strategies to implement for your unique niche and business goals.
On-Page Optimization
When a user searches for something, search engines look at their search terms and other factors to determine whether or not a page should be displayed as the top result. This includes the words on a web page as well as other cues such as meta tags, internal links, and more.
This is known as “on-page optimization” and is one of the most straightforward ways to improve SEO. The key is to focus on creating valuable content that matches the user’s intent and provides a solution to their question. This can be achieved by conducting keyword research and using the findings to create content that will rank highly in SERPs.
Performing on-page optimization also involves making sure that all the technical aspects of the site are working properly. This can include things such as ensuring that each page uses a single, relevant title and that keywords are included in the title tag. It can also involve ensuring that all images are optimized for SEO and that pages are logically connected to each other via internal links.
A well-optimized page will also make sure that the keywords appear in the first sentence or paragraph, as well as in the h1> and h2> headers. This will help ensure that the keywords are visible to search engines without being too obvious. Including your keywords in the meta description is important, too, as this will encourage searchers to click on your results.
It is also a good idea to use natural, conversational language when writing your content, as this will be more appealing to your audience and will help them better understand what the page is about. This is particularly important when it comes to describing products or services. At Yoast, we frequently come across websites where the business owners use one set of words when describing their products, but their audience uses another set of words. This can lead to potential customers being unable to find the website because of the mismatch in language.
Lastly, it’s also a good idea to check that all existing pages are being indexed by Google and that those that aren’t being indexed are tagged with the “noindex” metatag. This can help prevent pages that have no relevance or value from clogging up the search engine results.
